Protecting Your Parents' Money: The Essential Guide to Helping Mom and Dad Navigate the Finances of Retirement

Protecting Your Parents' Money: The Essential Guide to Helping Mom and Dad Navigate the Finances of Retirement Review

Are you ready for the inevitable day when you will have to act as parent to your parents?

Protecting Your Parents’ Money is the essential financial handbook that will help you navigate this confusing and difficult transition, providing a game plan for tackling complex issues like estate planning, retirement income and savings, and long-term health care. Most important, it will help bridge the communication barrier between parents and adult children, which often makes the process much more difficult than it needs to be. Important topics include:

• Personal Finance 101, the Senior Years: The essential definitions and workings of the myriad investment options and financial requirements your parents will deal with in retirement.
• The Move: How to find the right nursing homes or retirement communities, comparing costs and factoring your parents’ assets into the mix.
• Understanding Medicare: What it is, how to qualify for coverage, and what it means for your parents’ finances.
• Elder Fraud: How to look for telltale signs that your parents have been victimized.

Protecting Your Parents’ Money provides the comprehensive guide every loving son and daughter will need to understand and help manage Mom and Dad’s financial concerns.

Spending Advertising Money in the Digital Age: How to Navigate the Media Flow

Spending Advertising Money in the Digital Age: How to Navigate the Media Flow Review

Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. Spending Advertising Money in the Digital Age describes how to select the right media channel to promote a brand from the many that are now available, and if employing a range of media, which to concentrate on and how to allocate the budget between them. It also reveals how to determine if the media spend behind a brand has had an effect. 

Based on data from Institute of Practitioners in Advertising (IPA) Effectiveness Awards databank (in association with WARC), and research from Nielsen and Millward Brown, Spending Advertising Money in the Digital Age is full of examples of top campaigns and interviews with the key players who created the featured campaigns. 


From the Preface:
"A company's spend on media advertising and marketing communications is one of the largest investments it makes...this book's goal is to help ensure that that the spending of these huge sums is carried out using the most effective approach to media planning, and thus lead to more profitable brand-building."

Oldman's Guide to Outsmarting Wine: 108 Ingenious Shortcuts to Navigate the World of Wine with Confidence and Style

Oldman's Guide to Outsmarting Wine: 108 Ingenious Shortcuts to Navigate the World of Wine with Confidence and Style Review

For the thousands of people who know nothing about wine and want to rectify that swiftly and painlessly, Mark Oldman-the "Naked Chef" of wine-is here to help with the kind of information readers can use right now:
• Australian Shiraz is the most instantly likable red under
• Drink slightly sweet wine with spicy food
• Judge a wine shop by whether it has homemade shelf signs
• Don't store unopened wine in the refrigerator for more than a week

Loaded with his personal recommendations-including the top 100 wines less than -Oldman's Guide also includes the wine picks of an eclectic mix of collectors, from Le Cirque owner Sirio Maccioni to Morley Safer of 60 Minutes. This is a wine guide like no other and is sure to be savored by anyone who wants their wine without the attitude.