Spending Advertising Money in the Digital Age: How to Navigate the Media Flow

Spending Advertising Money in the Digital Age: How to Navigate the Media Flow Review

Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. Spending Advertising Money in the Digital Age describes how to select the right media channel to promote a brand from the many that are now available, and if employing a range of media, which to concentrate on and how to allocate the budget between them. It also reveals how to determine if the media spend behind a brand has had an effect. 

Based on data from Institute of Practitioners in Advertising (IPA) Effectiveness Awards databank (in association with WARC), and research from Nielsen and Millward Brown, Spending Advertising Money in the Digital Age is full of examples of top campaigns and interviews with the key players who created the featured campaigns. 


From the Preface:
"A company's spend on media advertising and marketing communications is one of the largest investments it makes...this book's goal is to help ensure that that the spending of these huge sums is carried out using the most effective approach to media planning, and thus lead to more profitable brand-building."

Television as Digital Media (Console-ing Passions)

Television as Digital Media (Console-ing Passions) Review

In Television as Digital Media, scholars from Australia, the United Kingdom, and the United States combine television studies with new media studies to analyze digital TV as part of digital culture. Taking into account technologies, industries, economies, aesthetics, and various production, user, and audience practices, the contributors develop a new critical paradigm for thinking about television, and the future of television studies, in the digital era. The collection brings together established and emerging scholars, producing an intergenerational dialogue that will be useful for anyone seeking to understand the relationship between television and digital media.

Introducing the collection, James Bennett explains how television as digital media is a non-site-specific, hybrid cultural and technological form that spreads across platforms such as mobile phones, games consoles, iPods, and online video services, including YouTube, Hulu and the BBC’s iPlayer. Television as digital media threatens to upset assumptions about television as a mass medium that has helped define the social collective experience, the organization of everyday life, and forms of sociality. As often as we are promised the convenience of the television experience “anytime, anywhere,” we are invited to participate in communities, share television moments, and watch events live. The essays in this collection demonstrate the historical, production, aesthetic, and audience changes and continuities that underpin the emerging meaning of television as digital media.

Contributors. James Bennett, William Boddy, Jean Burgess, John Caldwell, Daniel Chamberlain, Max Dawson, Jason Jacobs, Karen Lury, Roberta Pearson, Jeanette Steemers, Niki Strange, Julian Thomas, Graeme Turner

Kids and Credibility: An Empirical Examination of Youth, Digital Media Use, and Information Credibility (The John D. and Catherine T. ... on Digital Media and Learning)

Kids and Credibility: An Empirical Examination of Youth, Digital Media Use, and Information Credibility (The John D. and Catherine T. ... on Digital Media and Learning) Review

How well do children navigate the ocean of information that is available online? The enormous variety of Web-based resources represents both opportunities and challenges for Internet-savvy kids, offering extraordinary potential for learning and social connection but little guidance on assessing the reliability of online information. This book reports on the first large-scale survey to examine children's online information-seeking strategies and their beliefs about the credibility of that information. This Web-based survey of 2,747 children, ages 11 to 18 (and their parents), confirms children's heavy reliance on the Internet. They are concerned about the credibility of online information, but 89 percent believe that "some" to "a lot" of it is believable; and, choosing among several options, they rate the Internet as the most believable information source for entertainment, commercial products, and schoolwork (more credible than books for papers or projects). Most have more faith information found on Wikipedia more than they say others should; and they consider an article on the Web site of Encyclopedia Britannica more believable than the identical article found on Wikipedia. Other findings show that children are appropriately skeptical of trusting strangers they meet online, but not skeptical enough about entertainment and health information found online. Older kids are more rigorous in their assessment of online information than younger ones; younger children are less analytical and more likely to be fooled.

The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

The Network Is Your Customer: Five Strategies to Thrive in a Digital Age Review

"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."—Jeff Jarvis, author of What Would Google Do

"This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."—Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age.

Marketing expert David Rogers examines how digital technologies—from smartphones to social networks—connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies—strategies designed for customer networks.

Rogers offers five strategies that any business can use to create new value:

• ACCESS—be faster, be easier, be everywhere, be always on
• ENGAGE—become a source of valued content
• CUSTOMIZE—make your offering adaptable to your customer's needs
• CONNECT—become a part of your customers' conversations
• COLLABORATE—involve your customers at every stage of your enterprise

Rogers explains these five strategies with over 100 cases from every type and size of business—from shoes to news, and software to healthcare. In The Network Is Your Customer, he shows:

• How Apple harnessed a host of collaborators to write apps for its iPhone
• How IBM designed a videogame to help sell its enterprise software
• How Ford Motors inspired an online community to build brand awareness for its new Fiesta

...and countless other cases from consumer, b2b, and nonprofit categories. 

The book outlines a process for planning and implementing a customer network strategy to match your customers, your business, and your objectives—whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

Personal Connections in the Digital Age (DMS - Digital Media and Society)

Personal Connections in the Digital Age (DMS - Digital Media and Society) Review

The internet and the mobile phone have disrupted many of our conventional understandings of our selves and our relationships, raising anxieties and hopes about their effects on our lives. This timely and vibrant book provides frameworks for thinking critically about the roles of digital media in personal relationships. Rather than providing exuberant accounts or cautionary tales, it offers a data-grounded primer on how to make sense of these important changes in relational life.

The book identifies the core relational issues these media disturb and shows how the ways we talk about them echo historical discussions about earlier communication technologies. Chapters explore how we use mediated language and nonverbal behavior to develop and maintain communities, social networks, new relationships, and to maintain relationships in our everyday lives. It combines research findings with lively examples to address questions such as whether mediated interaction can be warm and personal, whether people are honest about themselves online, whether relationships that start online can work, and whether using these media damages the other relationships in our lives. Throughout, the book argues for approaching these questions with firm understandings of the qualities of media as well as the social and personal contexts in which they are developed and used.

Personal Connections in the Digital Age will be required reading for all students and scholars of media, communication studies, and sociology, as well as all those who want a firmer understanding of digital media and everyday life.

Prayer in the Digital Age

Prayer in the Digital Age Review

Prayer in the Digital Age Feature

• ISBN13: 9780764819797
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

The digital age is an age of information overload. In this noisy, technology-driven world, full of important news and urgent messages, spending silent time in prayer can seem impossible.
In his second book, Matt Swaim brings to light the obstacles to prayer inherent in our digitally-connected culture and explores both the challenges and benefits of living a Christian life in the 21st century. Drawing on the spiritual wisdom of such masters as St. Ignatius of Loyola, St. Therese of Lisieux, and Venerable Pope John Paul II, Swaim provides practical suggestions for learning how to unplug and incorporate prayer into ones daily life.
Delve into how technology truly affects our faith:
In a culture suffering from information overload, what's the difference between knowing facts about God and actually knowing God?
How does our desire to be entertained interfere with knowing God as He really is, rather than just as we want to perceive Him?
What are the distinctions between employing media and information as tools to aid evangelization and spiritual growth while avoiding a purely consumer approach to the faith?
How can information overload deaden our ability to listen?

Business Writing in the Digital Age

Business Writing in the Digital Age Review

Natalie Canavor presents a step-by-step system that shows what to say and how to say it, along with practical techniques to improve writing skills. The book builds confidence, and provides a solid foundation that applies to traditional media such as letters and proposals, and also to email, blogs, web sites, social media and PowerPoint. Readers develop tools to keep improving on their own, and to handle new communication channels as they emerge.

Brain-Based Teaching in the Digital Age

Brain-Based Teaching in the Digital Age Review

Smartphones, videogames, webcasts, wikis, blogs, texting, emoticons. What does the rapidly changing digital landscape mean for classroom teaching? How has technology affected the brain development of students? How does it relate to what we know about learning styles, memory, and multiple intelligences? How can teachers close the digital divide that separates many of them from their students?
In Brain-Based Teaching in the Digital Age, Marilee Sprenger answers these and other questions with research-based information and practical advice gained from her years as a classroom teacher and a consultant on brain-based teaching. As she puts it, It s time to meet the digital brain. We need to use the technology tools, learn the digital dialogue, and understand and relate better to our students. At the same time, she emphasizes the importance of educating the whole child by including exercise, music, and art in the classroom and helping students develop their social-emotional intelligence. Creativity, empathy, and the ability to synthesize material are 21st century skills that can t be ignored in the digital age.
Readers will find easy-to-understand information about the digital brain and how it works, high-tech and low-tech strategies for everyday teaching and learning, and inspiration for creating classroom environments that will entice and encourage students at all grade levels. With this book as a guide, educators can move confidently across the digital divide to a world of new possibilities for themselves and their students.

Designing for the Digital Age: How to Create Human-Centered Products and Services

Designing for the Digital Age: How to Create Human-Centered Products and Services Review

Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.

Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

Rethinking Education in the Age of Technology: The Digital Revolution and Schooling in America (Technology, Education--Connections (Tec)) (Technology, Education-Connections, the Tec Series)

Rethinking Education in the Age of Technology: The Digital Revolution and Schooling in America (Technology, Education--Connections (Tec)) (Technology, Education-Connections, the Tec Series) Review

Rethinking Education in the Age of Technology: The Digital Revolution and Schooling in America (Technology, Education--Connections (Tec)) (Technology, Education-Connections, the Tec Series) Feature

• ISBN13: 9780807750025
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

The digital revolution has hit education, with more and more classrooms plugged into the whole wired world. But are schools making the most of new technologies? Are they tapping into the learning potential of today's Firefox/Facebook/cell phone generation? Have schools fallen through the crack of the digital divide? In Rethinking Education in the Age of Technology, Allan Collins and Richard Halverson argue that the knowledge revolution has transformed our jobs, our homes, our lives, and therefore must also transform our schools. Much like after the school-reform movement of the industrial revolution, our society is again poised at the edge of radical change. To keep pace with a globalized technological culture, we must rethink how we educate the next generation or America will be left behind. This groundbreaking book offers a vision for the future of American education that goes well beyond the walls of the classroom to include online social networks, distance learning with anytime, anywhere access, digital home schooling models, video-game learning environments, and more.